Information Sources Used by Visitors Looking for Different Benefits: The Case of Portorož

Avtorji

  • Helena Nemec Rudež ,
  • Gorazd Sedmak ,
  • Štefan Bojnec ,

Ključne besede:

tržni segmenti, viri informacij, brošure, splet

Povzetek

Namen članka je proučiti vire informacij, ki jih uporabljajo štirje različni grozdi (ang. cluster) obiskovalcev Portoroža. Ne glede na grozd največ obiskovalcev Portoroža uporablja le en vir informacij. Splet in brošure so na splošno prepoznani kot najpomembnejši vir informacij. Grozd »well-being obiskovalcev« ima značilno drugačno strukturo z močnim poudarkom na pridobivanju informacij s pomočjo brošur in spleta. Le majhen odstotek obiskovalcev Portoroža za vir informacij uporablja internet in brošure, kar pa ne velja za tiste, ki Portorož obiščejo prvič.

Biografije avtorja

  • Helena Nemec Rudež, ,

    Fakulteta za turistične študije – Turistica, Univerza na Primorskem, Slovenija
    E-pošta: helena.nemec@turistica.si

    Helena Nemec Rudež je izredna profesorica za poslovno-organizacijske znanosti v turizmu na Fakulteti za turistične študije – Turistici Univerze na Primorskem. Raziskovalno se ukvarja s trženjem v turizmu in področjem ekonomike turizma. Je avtorica različnih znanstvenih člankov in knjig s področja turizma.

  • Gorazd Sedmak, ,

    Fakulteti za turistične študije – Turistici Univerze na Primorskem, Slovenija
    E-pošta: gorazd.sedmak@turistica.si

    Gorazd Sedmak je zaposlen kot izredni profesor in raziskovalec na Fakulteti za turistične študije – Turistici Univerze na Primorskem. Njegova raziskovalna in strokovna dejavnost je usmerjena na področja poslovanja turističnih podjetij, trženja destinacij in valorizacije avtentičnosti v turizmu. Je avtor in soavtor več znanstvenih člankov in je sodeloval pri več mednarodnih projektih s področja turizma.

  • Štefan Bojnec, ,

    Fakulteta za management,  Univerza na Primorskem,  Koper, Slovenija
    E-pošta: stefan.bojnec@siol.net, stefan.bojnec@fm-kp.si

    Štefan Bojnec je redni profesor za ekonomijo na Fakulteti za management Univerze na Primorskem v Kopru. Raziskovalno se ukvarja z analizo obnašanja podjetij, učinkovitostjo in razvojem podjetij, z analizo različnih trgov in gospodarskih sektorjev, analizo mednarodne trgovine, trženjem in menedžmentom. Njegove številne objave so s področij različnih vidikov menedžmenta, prestrukturiranja, ekonomije in poslovanja v tranzicijskih srednje in vzhodnoevropskih državah ter evropskih povezavah.

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Prenosi

Objavljeno

01.08.2012

Številka

Letn. 58 Št. 3-4 (2012): Naše gospodarstvo / Our economy

Rubrika

Articles

Kako citirati

Nemec Rudež, H. ., Sedmak, G., & Bojnec, Štefan . (2012). Information Sources Used by Visitors Looking for Different Benefits: The Case of Portorož. Naše Gospodarstvo Our Economy, 58(3-4), 72-79. https://old.journals.um.si/index.php/oe/article/view/2334