M. Smrekar and M. . Konečnik Ruzzier, “Slovenian-based Brand Equity of Soča Valley”, OE, vol. 60, no. 5-6, pp. 30–39, Aug. 2014, Accessed: Nov. 24, 2025. [Online]. Available: https://old.journals.um.si/index.php/oe/article/view/2274